Dear friend,

I hope you enjoy(ed) these holidays with your loved ones!

The time in between years is ideal to reflect on what truly matters.🎄❤️

That's why I want to share the most potent technology there is.

It's not AI.

There is something better and more powerful.
​
The force behind every great invention, masterpiece, and breakthrough.

It’s the creative process—few understand it, and even fewer use it for their lives.

Here's why it's revolutionary:

Most of society is stuck in problem-solving mode:

Problem-solving eliminates what you don’t want.

You can fix all the problems in the world and still not have what you desire.

• For example, getting rid of disease is not thriving health, improving your salary is not meaningful work, and so on.

Creating brings into being what you do want.

If you focus on creating what you truly want, you’ll unlock a world of possibilities—and increase the odds of having what you want (circumstances like lack of money, confidence, knowledge, or time matter far less than you think).

• For example, making money from being yourself and doing what you love. (We are in an age where that's actually possible!)

Let's dive in:

The Creative Process in 4 Steps

Step 1: Outcome

Define what you want—independent of your current circumstances or what you believe is possible.

• Describe the result (what), not the process (how).
• Be specific, measurable, and time-bound.

For example, instead of saying, “I want to exercise more,” define the result: “I run a 5K in under 30 min by 31st March '25.”

Step 2: Current Reality

Define where you are now in relation to your outcome.

• Stay objective—focus on the facts, not assumptions or exaggerations.
• Include resources, knowledge, systems, team, or lack thereof.

For example, “I run a 5K in 45 min.”

Step 3: Action Steps

Define the specific steps to bridge the discrepancy.

• Each step should be specific, measurable, and time-bound.
• Define the sequence of the steps and their ownership.
• Ask: “Will these actions lead to the result?” Adjust or add steps if necessary.

Step 4: Implement

• Implement > review > adjust > implement > review > adjust...
• Get outcome
  ​

What can you use it for?

The only limit is your imagination (and the laws of physics).

I have countless examples:

• I used this process to turn an almost divorce into a joyful family or finally do work I truly love (incl. writing emails to amazing folks like you 😘).
• My clients used it to start podcasts, write songs, launch their business, attract clients they love to work with, find meaning, heal, break out of limiting patterns, and more.

Why does it work?

Because tension seeks resolution.

The discrepancy between your

1. outcome (=where you want to be) and
2. current reality (=where you are)

creates creative tension—a natural pull toward new equilibrium (=outcome).

You defined the path of least resistance toward achieving it.

Think of a stretched 🏹. Released—the arrow fires towards the 🎯.

It's physics.

This process created your computer, this email, and AI itself.

It's the most potent technology there is.

Here is the thing:

Don't confuse the creative process with OKR, RPM, to-do lists, or other goal-setting exercises. Most of them miss one or more steps or mix up their order.

Instead of generating creative tension, they end up as loose rubber bands. And you must compensate by controlling, forcing, or pressure.

That's it. Now, you have the key to unlocking your creative spirit.
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And your lasting success.

Time to apply it.

Creating alone is possible, but more fun (and far more effective) together:

Make 2025 your year, and join 'The Art of Creating 1'.

To unlock your full creative capacity and create what matters most to you.

I supported +100 graduates to create a life with more joy, purpose, and success. We completed the last cohort just before Christmas, and one graduate literally said:

The next cohort starts January 14th: >> Get more info & tickets here.​

You can also join my upcoming free webinar to see if it's for you:

The Blueprint to Your Creative Power & Freedom Experience a life with joy, purpose, and presence ​ ☑ Stop living life on autopilot: Create your life your way. ☑ Cut through the noise for sustainable change: Find a lasting path. ☑ Find your creative power that can shape your future forever. Free webinar: Jan 5th, 2025, from 4-7 pm CET (10 am-1 pm EST) ​ >>> Join & unlock your Genius

What’s one thing you’d create if anything were possible? Reply with your thoughts—I’d love to hear what matters to you.

Let's create together,
Simon

PS. Whenever you're ready, there are 3 ways I can help you:

​#1 Check out my podcast. You'll learn from independent leaders and free thinkers how to be true to yourself. And lead a free, inspired, and meaningful life.

​#2 ​Join my 7-week course, the Art of Creating 1​. To master intuition, creativity, and manifestation. And create a life you love.

​#3 Book me as a coach or consultant. We go deep into what is holding you back. And what it is that you want to create. Then we establish the strategies to make that happen.