The 6 levels of creativity to unlock your freedom


SIMON RILLING

THE ART OF CREATING

I am an expert in freedom. I studied it for 30+ years.

First, by NOT being free. And then I discovered what true freedom really is.

Freedom is inherently linked to where you are on the 6 levels of creativity.

Let me explain:

For years, I lived in fear and hated myself.

  • Mute and socially phobic.
  • Terrified to express myself or my ideas.
  • Spending over $500k on personal development, yet still imprisoned by a negative mind.

Then everything changed.

I found true freedom—first inside, then outside:

  1. I reconnected with my heart and dreams.
  2. I made the choice to follow them unconditionally.
  3. Finally, I created a life I love.

Today, I live free.

I run a podcast and a coaching business, lead journeys into the Amazon, write poems, and support others on their path to freedom and creating what matters.

What I share comes from experience.

But this is not about me.

Let's dive in.

What is freedom?

There are two parts to it:

Inner freedom:

is unconditional and eternal. It's guaranteed right here, right now.

  • You can't earn, deserve, produce or control it.
  • You simply recognize it as always being here.

Outer freedom:

can be created in the world - it’s a continuum along:

  • Freedom to do WHAT you love
  • Freedom to do things HOW you love
  • Freedom to do things WHEN you love
  • Freedom to be and work with WHOM you love
  • Freedom to be WHERE you love

Now you know WHAT freedom is. Time to share HOW to experience and create it.

While some fight for it on the battlefield:

We won't go there. I have a less bloody and more effective approach.

Your degree of freedom is in direct proportion to your creative capacity.

Creativity: the key to freedom

Inner freedom is absolute.

Outer freedom is relative—to your level of creativity.

You can't have one without the other.

What's creativity?

It's the ability to make connections that are not normally made.

Your level of creativity determines the natural level of success, fulfillment, and freedom you experience in your life.

Here are:

The 6 levels of creativity

From outside to inward focus:

  1. Untrained Imitation
  2. Trained Imitation
  3. Low-Level Derivative
  4. High-Level Derivative
  5. Innovative Inventive
  6. Genius

It’s a continuum from 'living by convention' to 'living by invention'.

The more creative you are, the less you're restricted by your circumstances.

Let me give you an example:

  1. Untrained Imitation: A new barista starts at Starbucks. He follows recipes step-by-step without understanding yet—purely copying instructions.
  2. Trained Imitation: With training, the barista masters Starbucks’ processes and internalizes the techniques, confidently executing the recipes.
  3. Low-Level Derivative: The barista adds a creative twist, like inventing a coffee cocktail that combines espresso with ginger ale—a small, personal innovation.
  4. High-Level Derivative: They create a unique seasonal drink or product line that significantly enhances Starbucks’ offerings, gaining recognition for originality.
  5. Innovative Inventive: He comes up with a new category, like Starbucks Live Music, redefining customer experiences in the coffee space.
  6. Genius: Howard Schultz invents the “third place” concept, transforming Starbucks into a global cultural phenomenon and reshaping café culture.

Most people stop at imitation or low-level derivative—repeating or optimizing processes—but never create something truly new.

As a result, life becomes a mechanical grind. (I’ve been there.)

The truth: Life is not a process. Life is to be lived.

Who you are is inherently creative.

  • Your spirit falls asleep copying others.
  • But thrives on bringing something new into being.

The levels suggest a gradual advancement from one step to the other.

That's not true: Genius is always within you.

It’s not a skill to be learned but a natural ability. To access and actualize.

Genius is not only about what you create—it’s about being true to yourself: expressing & following through on YOUR unique ideas.

When you tap into this level of creativity, things shift.

  • You become clear on what makes you unique.
  • Your vision for your life crystallizes.
  • You drastically improve the odds of successfully creating that.

The impossible becomes possible.

From meaningful relationships, prosperity, artistic expression, turning your passion into a thriving business, adventure—to inner qualities such as love, compassion, or presence.

Instead of walking the boring, beaten track, you create your own way.

This is the heart of my flagship training, 'The Art of Creating 1'.

Helping you access your genius and unlock true FREEDOM = to live fully as YOU are.

I supported +100 participants to create a life with more joy, purpose, and freedom.

The next cohort starts this January: >> Get more info & tickets here.

You can also join my upcoming free webinar to see if it's for you:

The Blueprint to Your Creative Power & Freedom

Experience a life with joy, purpose, and presence

Count down to 2025-01-05T14:00:00.000Z
  • ☑ Stop living life on autopilot: Create your life your way.
  • ☑ Cut through the noise for sustainable change: Find a lasting path.
  • ☑ Find your creative power that can shape your future forever.

Free webinar: Jan 5th, 2025, from 4-7 pm CET (10 am-1 pm EST)

Where do you see yourself on the creativity levels? Let me know—I’d love to hear your story.

Let's create together,
Simon

PS. Whenever you're ready, there are 3 ways I can help you:

#1 Check out my podcast. You'll learn from independent leaders and free thinkers how to be true to yourself. And lead a free, inspired, and meaningful life.

#2 ​Join my 7-week course, the Art of Creating 1​. To master intuition, creativity, and manifestation. And create a life you love.

#3 Book me as a coach or consultant. We go deep into what is holding you back. And what it is that you want to create. Then we establish the strategies to make that happen.

Bändlistrasse 54, Zurich, Zurich 8064
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